Golf House

E-Commerce website

Since its foundation in Hamburg in 1976, Golf House has become the largest golf retailer in Germany, Austria and the Czech Republic.

In addition to 29 retail stores, the company operates its own e-commerce website. During its recent relaunch we were responsible for creative direction and design.

Optimized for mobile shopping

Since the majority of website visits are now made via smartphones, we developed the screen design according to mobile first principles: Dynamic design elements and a modular page structure ensure an optimal presentation on all devices and an efficient workflow for the creation and maintenance of content.

Mobile view of Golf House E-Commerce
The mobile menu for the Golf House E-Commerce
Golf news at the Golf House Homepage
The checkout in the Golf House E-Commerce

Examples for sales teasers

Examples for sales teasers
Key factors for a successful user experience

For a successful user experience in e-commerce, consistency in design, excellent usability and the consideration of user behaviour are crucial. It is therefore essential to develop the user interface systematically and to organize design components in libraries in a clear and comprehensible manner. Living style guides and pattern libraries help with the consistent development of the design and thus support the sustainable management of the website.

A product page in the Golf House E-Commerce
A category overview in the Golf House E-Commerce
The order process in the Golf House E-Commerce
Excerpts from the Golf House pattern library
In e-commerce, performance and usability is more important than anywhere else. The challenge is to create a successful, brand-compliant user experience.
Melanie Senior Designer

Do you need an app or are you planning to relaunch your software? Then let’s get to know each other.